Try Not to Die Like a Dog
What sounds like a harsh statement is at the same time actually also an encouragement. In the movie "O Lucky Man!" (by Lindsay Anderson, 1973) an experienced travelling salesman tells the rookie salesman played by Malcolm McDowell these exact words before he hits the road. It proves to be a hard task trying to follow the advice, but McDowell's Candide-like character never allows himself to be discouraged by his hardships. The apparent harshness in the statement is contrasted with the jolliness of the billboard presentation, emphasizing the double nature of the phrase; is it an attack or an embrace?